AG Interactive, Def Jam launch Def Connect mobile phone video channel

Target Market News Thursday Sept. 22

(Sept. 22, 2005) AG Interactive, the new media subsidiary of American Greetings Corporation and Def Jam Enterprises, today announced Def Connect. The service offers six channels of exclusive, made-for-mobile video content including Comedy, Poetry, Ride With Funkmaster Flex, Entertainers Classic Rucker Park, Ralph McDaniel's Video Music Box, and History Makers.

Def Connect considers itself the most comprehensive Hip Hop video service available for mobile platforms today. AG Interactive and Def Jam Enterprises created hundreds of hours of new video content through exclusive partnerships in media and entertainment, dramatically expanding its Def Jam Mobile portfolio.

"AG Interactive provides the widest range of mobile content to consumers worldwide through the most extensive distribution channels including mobile, instant messenger, and online," stated Bryan Biniak, senior vice president, AG Interactive.

"With Def Connect, we're providing original programming to both entertain as well as merchandise Def Jam Mobile's market-leading portfolio of mobile personalization, games, news, and messaging products."

"The hip hop lifestyle has proven to be a global financial powerhouse," stated Russell Simmons (above), CEO, Rush Communications. "The launch of Def Jam Mobile represents more than music. It represents the entire hip hop lifestyle including games, film, television, video, comedy, sports, fashion, and news."

Def Connect will be distributed through carriers globally on a subscription and pay-per-view basis, launching first on O2 in the United Kingdom. Def Connect takes advantage of the proliferation of rapidly expanding wireless networks which enable consumers to access media and entertainment.

Def Connect will provide new episodes for its six channels on a weekly basis, keeping the content fresh and providing something new for hip hops fans to look forward to.